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Firefox going to change their Brand Logo

When you think about Firefox then your thinking goes to following logos

Or

But this logo launched on 2002. Its time for change, Mozilla says.

Tim Murray, Creative Director, Mozilla says on official blog named “Evolving the Firefox Brand” that Firefox isn’t just one browser now. With side projects like Firefox Rocket (the company’s browser for connections with less bandwidth) and Firefox Reality (Firefox, but for virtual reality), the company is finding it needs a bit more wiggle room with its design language.

While they shared a few work-in-progress potential logos, they were quick to note that none of them are final. They might tweak things over time (and they’re asking for feedback), or just go back to the drawing board all together.

The whole thing might sound a bit up-in-the-air right now, and that’s mostly intentional — it’s still pretty early days in the process. But eventually, Firefox will be getting a new logo; or, more accurately, new logos.

The work was presented in two potential “systems,” each composed of one “Masterbrand” logo and 11 auxiliary logos. The masterbrand would be the primary one used for representing the brand as a whole, while those beneath it could each represent an individual product.

The two new “Systems” of icons:

The brand architecture for both systems is made up of four levels.

Each system leads with a new Firefox masterbrand icon — an umbrella under which our product lines will live.

The masterbrand icon will show up in our marketing, at events, in co-branding with partners, and in places like the Google Play store where our products can be found. Who knows? Someday this icon may be what people think of when they hear the word “Firefox.”